Video marketing has become one of the main resources for brands to communicate with customers . But despite its effectiveness, there are many brands that still do not dare to launch because they believe in one of the many myths that surround it. In this article, I want to shed light on this matter and tell you the truth about 10 widespread video marketing myths.
Go for it! Do you want to know which is the best video marketing format for each phase of the conversion funnel? Click here and download our individual email list free course. The truth about 10 video marketing myths 1 # Myth: doing video marketing requires a lot of equipment . Reality: today, users value naturalness and spontaneity over perfect productions.
All you need to get started is your mobile camera. 2 # Myth: the most effective videos last less than 3 minutes . Reality: There is no exact formula for how long a video should be and there is no need to be afraid of long videos. If users are really interested in a content, they will see it until the end. youtube video marketing strategy 3 # Myth: doing video marketing takes a lot of time . Reality: I'm not going to lie to you, creating high-quality content requires a certain investment of resources. But improvised videos for Stories or live broadcasts can be a great idea to start creating videos easily and quickly. 4 # Myth: videos are not suitable for converting. Reality: although it is true that the strong point of video marketing is the first phases of the conversion funnel, you can also use them in sales-oriented campaigns, for example, offering discount coupons through youtubers.